Amazon Music Launches Podcast Previews
Amazon Music continues to build upon the podcast listening experience with the launch of Podcast Previews in the UK, Ireland, Australia and New Zealand, allowing customers to easily discover new podcast shows and episodes.
Through Podcast Previews, listeners can access short, easy to digest, segments of full podcast episodes, allowing them to quickly and easily discover new podcasts through simple swipes.
Since 2018 the number of podcasts has grown from 500k, to over 4.2 million globally, making it harder than ever to discover relevant new content. Podcast Previews uses audio from the podcasts so listeners know exactly how it sounds and what it’s about, allowing them to make an informed and easy decision about shows to listen to. Previews are entirely personalised, based on customers’ listening history, other podcasts they follow, or have listened to, and usage of the previews experience.
Listeners can access Podcast Previews in a variety of ways including in the Amazon Music app on both the main and podcast homepages, by visiting https://music.amazon.com/podcasts/previews and by clicking ‘explore more podcasts’ on the Playlist tab in the Podcast library which takes you directly into the Podcast Previews experience. The customer can listen to the full preview at which point the next preview will play, or the listener can swipe forward or backward to switch to another preview. While the preview is playing the customer can choose to listen to the full episode, add the episode to their playlist, follow the show, or go to the show detail page to explore further.
Podcast Previews is launching with titles from a range of studios such as Wondery and Sony Music Entertainment, and includes shows like Red Handed, Therapy Crouch, Casefile, British Scandal, The Litvinenko Affair, Where There’s A Will There’s A Wake, Terribly Famous, Brydon &, and more, continuing to grow to additional shows as the feature rolls out.
