Byta’s Next #HowWeListen Live Features Jenny Kaufman

Platform & Stream
3 min readMay 11, 2021

After an incredible conversation with Huw Stephens Byta has announced their next guest: Jenny Kaufman, Head of Digital Strategy at Terrorbird Media.

Taking a creative and authentic approach to digital promotion, Jenny’s role centres around helping artists and their teams with digital release strategy and playlist pitching. Jenny will join live from one of her favourite spots in Brooklyn, Baby’s All Right who along with Terrorbird Media, are partnering with Byta on this month’s event.

This is a new monthly online event that will be presented in two parts:

  1. A Workshop: tips, advice and insights for tomorrow’s artists & music industry leaders
  2. An In-depth interview with a music industry professional

Free registration: https://byta.co/hwl-live-2-jenny-kaufman

(Live on Zoom)

About the Event

This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing a fun Q&A along the way!

#HowWeListen Live:In Conversation will be hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, manager and radio plugger.

Key takeaways:

  • Connect the dots of the music industry: artist teams & timelines and digital best practices
  • What you can do yourself to make an impact
  • Insights into streaming & playlists from a committed digital strategist: the myths, the realities and the future
  • Tips, advice and insights into meaningful positioning for musicians and music

Event Format

#HowWeListen Live (part 1):

The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large scale projects. Some of the topics he will touch on include artists teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success.

#HowWeListen In Conversation (part 2):

Each event will feature an in-depth one-to-one conversation. This time we get digital, with marketing strategist Jenny Kaufman. Her goal is to instill a meaningful approach to digital marketing. Marc will explore how Jenny’s commitment to authenticity informs her ability to successfully market the music and musicians she works with.

Jenny will provide her expertise on streaming and do some mythbusting when it comes to how playlists actually work. In a crowded and noisy digital landscape, she will offer tips on how best to remain authentic and meaningful while simultaneously getting a clear message out to as many people as possible.

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