GBH Partners with IDAGIO on New Concert Series, ‘Performance Reimagined’

Platform & Stream
3 min readApr 12, 2021


Boston public media producer GBH has announced a partnership with classical music streaming service IDAGIO on a new concert series to bring classical music performances into the homes of listeners. Over the next several months, GBH and IDAGIO will bring listeners a series of five compelling video concerts featuring celebrated classical musicians performing in GBH’s Fraser Performance Studio. The concerts will be streamed to IDAGIO’s Global Concert Hall audience.

The series, Performance Reimagined, kicks off on April 17, 2021 with a performance by famed violinist Gil Shaham and members of the New York-based orchestra The Knights, featuring works from their new album “Beethoven and Brahms: Violin Concertos.” Performers for the additional concerts will be announced at a later date. All of the shows will be accessible via IDAGIO’s Global Concert Hall.

“This unique partnership with IDAGIO allows GBH Music to present great artists in performance to a global audience,” said Anthony Rudel, General Manager of GBH Music. “While the concept was brought to life because of the restrictions of the pandemic, this form of intimate, very up-close performance streamed directly to people at home, is a wonderful way to bring audiences into the world of classical music and to allow them to experience it in an entirely new way. Our team’s creative and technical abilities marry perfectly with IDAGIO’s global reach to provide artists the platform that is so needed.”

Performance Reimagined will be hosted by Brian McCreath, of Boston’s 24/7 classical public radio station, CRB Classical 99.5, a part of GBH. GBH’s Grammy Award-winning audio engineer, Antonio Oliart Ros, will record each performance. The series is generously sponsored by Cynthia and Oliver Curme, Ann and Graham Gund and Cynthia Strauss and Harry Sherr. Each performance will also air at a later date as part of the Sunday evening “In Concert” broadcast on CRB Classical 99.5.

“This collaboration with the passionate team at GBH is a delight,” said Till Janczukowicz, Founder and CEO of IDAGIO. “We are living in a period of accelerated change, which needs open-mindedness and curiosity to permanently search for new and innovative models. Merging audio, video and online formats will allow us to jointly define the future of the performing arts in the digital sphere and to serve the two groups this is really all about: audiences and artists.“

The partnership between GBH and IDAGIO began with the global pandemic, as concert cancellations began worldwide. The two organizations first teamed up to bring renowned cellist Yo-Yo Ma’s tribute to Ennio Morricone to global audiences in July 2020 and continued with the cellist’s tribute to the 75th anniversary of the United Nations in October. GBH and IDAGIO also worked together on a series of Beethoven streams presented by Ma and pianist Emanuel Ax and performances by Brooklyn Rider and Gil Shaham.

Tickets for the concerts cost between $9 and $79 and can be purchased from the IDAGIO Global Concert Hall. This flexible ticketing model allows for additional support of the participating artists. The Gil Shaham and The Knights performance on April 17 was pre-recorded and will be available on demand for three weeks. Tickets are available for purchase on the IDAGIO Global Concert Hall website.

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