SoundCloud, Triller Partner to Amplify Emerging Artists

AI-powered social media experience Triller and next-generation music company SoundCloud announced a new integration that will uniquely showcase and support emerging independent artists with the launch of a dedicated SoundCloud-curated playlist featured on Triller.

For SoundCloud artists, the access to the Triller platform will provide more marketing tools to help independent artists grow their careers.

The SoundCloud playlist is located on the Triller app’s Music Discovery page, establishing a unique home on Triller for identifying new, up-and-coming artists bubbling up on SoundCloud today. Updated monthly with fresh, standout tracks hand selected by music teams at Repost, SoundCloud’s creator services division, all tracks are available for Triller creators for use in their own video content within the app.

Features of the new integration available for users include:

• Artists will now be able to link their Triller profile with their SoundCloud profile, making it easy for new fans to discover more of their music and for artists to grow additional revenue through SoundCloud’s new fan-powered royalties system.
• Triller users will have the ability to create their own ‘Power Edits’ in order to fit their video creation, greatly enhancing engagement and visibility of the source tracks.

As an AI-driven social platform that delivers a suite of technologies for artists, creators and users to fully control creative of short-form video and music editing possibilities, Triller saw untapped potential in the idea of providing independent artists on SoundCloud with a way to cross promote their music via the Triller channel.

“With a shared goal of showcasing established and emerging talent, this partnership puts artists first — just like Triller does. In front of a global audience, emerging artists will now have the opportunity to develop a Triller fan base that is empowered to create, share and connect,” said Mahi de Silva, CEO of Triller.

“The new SoundCloud playlist on Triller offers one more way we are creating unique, new channels to elevate and promote the rising artists who are building their careers independently today,” says Allison Moore, Head of Artist Marketing, Creator Services, Repost, SoundCloud. “We’re very excited to be working with Triller to connect these artists with a new audience — helping them to get discovered, build their profiles, and grow their careers both on and beyond SoundCloud.”

The SoundCloud playlist launches today on Triller, and is also available to stream on SoundCloud.

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