Spotify, SESH Partner to Empower Emerging Artists

Fandoms have long been the lifeblood of the music industry, fueling album sales, social media engagement, and streaming momentum.

However, the landscape has shifted dramatically in recent years, with artists and fans facing increasing barriers to genuine connection on social media platforms.

Today, algorithms often obscure authentic interactions, hampering community building and impeding artist growth.

Sesh’s innovative platform is leading the charge in revolutionizing artist-fan dynamics by empowering artists to regain control of their fanbases. Through a suite of powerful tools, sesh enables artists to directly engage with their fans, providing them with the means to amplify their message, gain valuable insights, and monetize their fanbase without the interference of social media algorithms or intermediaries.

Recognizing the importance of empowering artist communities, Spotify, the world’s most popular audio streaming subscription service, announced an innovative partnership with sesh.

This collaboration marks Spotify’s ongoing commitment to supporting emerging talent and revolutionizing the music industry landscape.

Together, Spotify and sesh are committed to championing talent, celebrating diversity, and empowering artists to thrive in the digital era.

At the core of this partnership is RADAR, Spotify’s program designed to uplift emerging artists. Last week, Spotify revealed the 12 artists selected for the RADAR 2024 class in Latin America, showcasing a diverse group of exceptionally talented musicians from across countries such as Brazil, Mexico, Colombia, Argentina, Venezuela, and Peru.

With sesh, these emerging artists will have the tools and resources to engage directly with their fan base on a deeper level, amplify their voices, and build meaningful connections. Sesh offers tailored digital spaces known as sessions, where artists can create immersive experiences for their fans, including streaming parties, community bonding activities, upcoming show sales, and new merch drops.

In essence, by providing artists with the ownership of their fan’s data and with the tools to take action on it, sesh empowers artists to:

• Reward Fans: Deepen connections by hosting giveaways and contests, integrating fan communities into their projects.
• Boost Streams: Empower fans to drive streaming numbers, catapulting songs up the charts.
• Uplift IRL experiences: Create immersive, engaging experiences that leave a lasting impact on audiences.
• Amplify Awareness: Mobilize fans across social media and real-life events to create a massive impact together.
• Increase Monetization: Unlock innovative revenue opportunities, from exclusive fan products to ticket sales and sponsorships.

Fans can download the free application for sesh here and join communities of the Spotify RADAR 2024 Latin America Class plus many more of their favorite artists such as Alvarito Diaz, Belinda, Grupo Frontera, Piso 21, TIMØ, Ryan Castro, nskqq and Lasso have already embraced the platform, experiencing heightened engagement, increased fan loyalty, and a more vibrant community atmosphere.