SymphonyOS Brings AI Marketing Power to CD Baby’s 2M Artists

Platform & Stream
2 min readJan 25, 2024

SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with CD Baby to bring more sophisticated tools to independent artists that replicate what would typically require a full marketing team to accomplish.

Through this new alliance, artists who distribute their music through CD Baby can access SymphonyOS tools to seamlessly build their businesses, and execute marketing campaigns to increase their streams and grow sales.

“At CD Baby, we are committed to offering new ways to support artist distribution and marketing, and SymphonyOS is one of the innovative tools we are excited to make available to our customers,” says Scott Williams, President, CD Baby. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work.”

In November, CD Baby announced its platform had grown to serve 2 million creators globally, housing over 20 million tracks. In the era of 100k+ daily uploads to DSPs, the battle for listener attention is intense. This partnership will help CD Baby artists cut through the noise. The collaboration now offers indie creators discounted access to SymphonyOS Pro via CD Baby’s Tools & Promotions page, leveraging insights from marketing principles gathered from over 125 million fans.

SymphonyOS’s AI generates and executes complete custom marketing rollouts guided by an artist’s unique goals–considering target audiences, specific channels, and recommended marketing cadence.

SymphonyOS breaks down campaign and Instagram insights while tracking content with easy-to-read visualizations. SymphonyOS is one of the only tools available to creators that combines first-party fan data and fan segmentation alongside paid marketing data to unlock an unprecedented level of fan understanding for artists.

SymphonyOS also stands as the only platform to offer artists the Forever Saves feature–allowing fans to effortlessly ‘subscribe’ to a creator’s releases, ensuring all new music is automatically added to their libraries upon release across major streaming platforms.

“We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fans than CD Baby,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “Now those creators can boost their growth with Symphony’s intuitive automated marketing tools in their back pocket.”